Because it was playing right after "Eastern Promises". I didn't have high hopes for the third movie in a series based on a video game, but I figures what the hell. The first two were pretty dumb, and this one isn't any smarter. But I was flabbergasted with how many product placements they could put into a post-apocalyptic world. I mean, it's post-apocalyptic...there are no more products to place, and yet they did it! They even named a character freakin' "K-Mart"! I'm at a loss for words.
Oh yeah, and it's another movie that proposes running off to Alaska as a solution to your problems. This is just setting me up for "30 Days of Night", isn't it?
Oh yeah, and this was my 338th movie of the year. That might not seem like an important milestone, but it's a new record for me. And I still have another 3+ months left.